Wednesday, May 4, 2011

Do you have the right logistics partner for this flower season?

Regardless of whether you are an importer or exporter, the success of your flower program hinges on your ability to get your product to market faster and fresher.

A-1 Cold Storage offers the highest quality flower handling program in the industry. The test of a good flower logistics program is measured by how involved the client must be in the process.

Do you feel compeled to contact your flower handler at every step of the process, particularly during the busy Mother's Day or Valentines Day season? If you answer YES to this question you may want to call Lisa Wawrina at A-1 Cold Storage.

A-1's goal is to ensure that the importing or exporting client does not need to get deeply involved in the logistics process. A-1 always proactively plans prior to each flower holiday and also spends considerable time evaluating their own performance and that of their critical resources. For example this means establishing a high set of performance standards for truckers, handlers, customs brokers and airlines. Often this includes an advance meeting with truckers, brokers and airline personnel to ensure these standards are understood and met. Isn't that the kind of performance you need from your logistics partner this Mother's Day?

Lisa Wawrina

Lisa has been involved in the flower business for over 20 years. She began her careeer with a five year stint at Mellano Flowers where she was involved in nearly every aspect of the business including purchasing, sales and logistics. She has purchased flowers from around the world and is familiar with the intricacies of the handling of nearly every type of flower including the exotic and rare varieties. Everyone in the industry who knows Lisa is aware of her passion for flowers and her single-minded commitment to quality, accuracy and speed when it comes to the importation or exportation of flowers. Lisa operates as if she is an employee of YOUR company, taking full responsibility and acting in accordance with your wishes. If you have any questions about flowers you would do well to consult with Lisa.

Lisa Wawrina, Import Specialist for Flowers
Phone: (310) 348-1000
E-mail: LisaW@A1ColdStorage.com

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